Pricing
One price for the whole team, however many of you answer, and nothing is billed after the fact.
Try tufu on a real site.
$0 / month, whole team
Everything in tufu, for your whole team.
$49 / month, whole team
Or $490 a year (two months free).
Early access price Locked in for as long as you stay subscribed. The price for new teams goes up after early access.
What counts
Stronger models and reasoning count more, and the bot's settings show how many. A support conversation takes a few answers.
Team, a month 4,000 answers
On Claude Haiku 5.5, about 1,000 conversations
Same traffic, different bills
A month of 1,000 conversations, about 4,000 replies, on tufu and on well-known alternatives.
| Product | A month | How it adds up |
|---|---|---|
| tufu | $49 a month | Team: 4,000 answers included, branding removal too. |
| Chatbase | $249 to $409 a month1 | At 1 credit a reply: Standard ($150) and branding removal ($99). At 2 credits a reply: Standard ($150), 4 auto-recharges ($160) and branding removal ($99).1 |
| DocsBot | $499 a month2 | At 1 to 10 credits a reply: Business ($499), their only self-serve plan without branding. Its 60,000 AI credits a month cover every reply.2 |
| Fin | $594 a month3 | 600 resolved conversations at $0.99 each, billed after the fact. Plus seats if you use Intercom's helpdesk, from $29 a seat a month billed yearly.3 |
Assumptions: 4 bot replies in each conversation. Chatbase at 1 credit a reply (its light AI models) or 2 (the mid-size ones), with its branding add-on, and DocsBot on Business, its only self-serve plan without branding, at 1 to 10 credits a reply, since Team includes branding removal. Fin resolving 60% of conversations.
Add-ons
On Team, extra answers are paid up front, so a busy month never ends in a surprise bill.
Extra answers for a busy month. Bigger packs cost less, and packs never expire.
The pack you choose, before you run out, under a monthly limit you set.
The pack's price, no fee
Set up auto-rechargeTick “I'd like free help putting tufu on my site” at checkout, or press “Help me install” on a bot's Preview page, and we'll get in touch to put tufu on your site with you.
Included in Team
Questions
An answer is one reply a bot writes on tufu's AI, in any channel: a chat bubble on your site, an Ask console in your docs, a WordPress plugin, email, Slack and Discord. A reply on Claude Haiku 5.5 with reasoning off is one answer. On Team, a bot can run on Claude Sonnet 5.5 or Claude Opus 5.5, or reason more, and each reply then counts a set number of answers, shown wherever you choose. Repeat Ask questions served from the cache, suggested replies, summaries and chat titles are free. On Team, answers on your own AI key are free and unlimited.
On Free, answers on your own AI key have their own allowance, 1,000 a month, separate from the ones on our AI. A support conversation takes a few answers: on Claude Haiku 5.5, Team's 4,000 answers are about 1,000 conversations.
Nothing is billed after the fact. Bots on our AI stop answering until next month or the next pack. If your bot offers “Talk to a human”, visitors can still reach your team, and repeat Ask questions are still answered from the cache. On Free, answers start again next month. On Team, add an answer pack or switch a bot to your own AI key. We email your admins at 80% and again when they're used up.
On Team, buy answer packs whenever you like, from $0.005 an answer in the biggest pack. Or turn on auto-recharge: when fewer than 400 answers are left, tufu buys the pack you chose with your saved card, never more than the monthly limit you set, and emails a receipt. Packs are paid up front and never expire, so there's no bill after the fact.
Yes, on either plan. Add a key from OpenAI, Anthropic, Google Gemini, xAI or OpenRouter and pick the model; you pay the provider directly. On Team, answers on your key are free and unlimited. On Free, you get 1,000 a month on your key, on top of the ones on our AI.
On a small team, support is everyone's side job. Invite everyone who helps: the price is for the team, so adding a teammate never costs more.
$49 a month, or $490 a year, is our early access price. A team that subscribes now keeps it for as long as it stays subscribed. The price for new teams goes up after early access. A new price only ever applies to new subscriptions.
Our AI runs on Anthropic's Claude, through a commercial API that doesn't train on your data, and your knowledge is searched with a dedicated retrieval model, under terms and settings that keep it from training on your data. On either plan you can choose any model from OpenAI, Anthropic, Google Gemini, xAI or OpenRouter with your own key.
On Free, bots answer with Claude Haiku 5.5, reasoning off: one answer a reply. On Team, each bot can use Claude Haiku 5.5, Claude Sonnet 5.5 and Claude Opus 5.5, with reasoning off, low, medium or high. A stronger model or more reasoning costs more to run, so a reply counts more answers. The number comes from the model's price, and the bot's settings show it next to every choice:
| Model | Off | Low | Medium | High |
|---|---|---|---|---|
| Claude Haiku 5.5 | 1 | 2 | 3 | 6 |
| Claude Sonnet 5.5 | 20 | 28 | 51 | 111 |
| Claude Opus 5.5 | 56 | 56 | 101 | 222 |
Claude Opus 5.5 always reasons a little: off counts and runs as low.
On either plan, a bot on your own AI key can use any model from OpenAI, Anthropic, Google Gemini, xAI or OpenRouter, at any reasoning level the provider takes, and its replies aren't counted.
No. Your docs and your visitors' conversations are used only to answer for you. See our Privacy Policy.
Your account, bots, knowledge and conversations are kept in a database hosted in the United States, and uploaded files are stored with Cloudflare. Every provider that handles your data, and where, is on our Subprocessors page. More in our Privacy Policy.
A few safety limits stop one visitor, a script or a runaway bot from using up your answers in an afternoon. Normal traffic never comes close, and a visitor who reaches one is offered a person. The numbers are in the docs.
Yes. Your plan runs to the end of the period you paid for, and you can export your conversations first.
More detail in the docs: Plans, answers and packs.
Free to start. Point it at your site and it's answering in about ten minutes.
