# tufu

> AI support for small teams. Your docs answer first; when a visitor needs a human, tufu pings whoever is on support and they reply from email or Slack.

tufu is for small teams, from solo founders up, who want visitors answered right away without staffing a help desk: online shops (shipping, sizing, returns, custom orders), sales-led teams (pricing questions, leads handed to a person), and software and service businesses (how-to questions from docs). The bot answers from the team's own docs and links to the page it learned from. When a visitor needs a person, tufu pings whoever is on support, and they reply from email, Slack or the web inbox. The reply shows up in the visitor's chat.

## Product

- Support chat: a chat bubble for any website (the `<tufu-chat>` element), with a "Talk to a human" button.
- Ask console: a docs search box that answers questions from your docs (the `<tufu-ask>` element; Cmd/Ctrl+K opens it).
- Human handoff: the visitor asks for a person, or the bot hands off when it can't help (account problems, billing, bugs). The bot pauses while a person takes over.
- Pinged only when needed: a visitor asks for a human, a request is still waiting after a reminder time, or a visitor replies in a conversation you took. Never because the bot answered or a chat started.
- Reply from anywhere: the live web inbox, a reply to the notification email, or the conversation's Slack thread. Each notification includes a one-line summary and, when your docs cover it, a suggested reply.
- Team routing: notify everyone, specific people, or take turns.
- If the visitor has left, your reply reaches them by email.
- Support by email: forward your support address (Gmail, Google Workspace, Outlook or any provider) to your bot's tufu address. The bot answers what your docs cover by email, in your team's name, and hands the rest to your inbox; your team replies from the inbox, email or Slack.
- Knowledge gaps: the questions your bot couldn't answer well, grouped and ranked by how many people asked. Answer one once and the bot knows it from then on.
- Setup checklist: a new team's steps (add knowledge, try the bot, put it on your site, invite a teammate) tick themselves off as they're done.
- Knowledge sources: websites and help centers, uploaded files (PDF, Word, PowerPoint, text), GitHub repositories and zip files of Markdown docs, Slack, and Confluence. On Team, websites, GitHub and Confluence can refresh every week on their own.
- Placement controls: choose which websites can embed the bot, and which pages show it.

## Pricing

- Two plans, per team (no per-seat pricing). Every team starts on Free; nothing is charged unless an admin chooses Team or buys a pack:
  - Free: $0, 1 bot, 200 answers a month on tufu's AI plus 1,000 a month on the team's own AI key, "Powered by tufu" branding, handoff to the web inbox and email, support by email, knowledge gaps.
  - Team: $49 a month (or $490 a year), unlimited bots, 4,000 answers a month on tufu's AI (about 1,000 conversations on Claude Haiku 5.5), unlimited free answers on the team's own AI key. Also on Team: Slack: handoff threads, buttons, and answers in your workspace; Routing, take-turns rotation and reminders; Business hours and quiet hours; Reports and CSV export; Knowledge that refreshes itself every week; Remove tufu branding from the chat and search; Discord: answering and handoff; Free installation help. More answers in prepaid packs, from $0.005 an answer (2,000 for $20, 8,000 for $60, 40,000 for $200), never expiring, with optional auto-recharge up to a monthly limit.
  - Team's price is the early access price. Locked in for as long as you stay subscribed. The price for new teams goes up after early access.
- Models on tufu's AI: on Free, bots answer with Claude Haiku 5.5, reasoning off, one answer a reply. On Team, each bot can use Claude Haiku 5.5, Claude Sonnet 5.5 and Claude Opus 5.5, with reasoning off, low, medium or high, and a reply counts more answers on a stronger model or with more reasoning (computed from the model's price, and shown wherever a bot's model is chosen): Claude Haiku 5.5 off 1, low 2, medium 3, high 6; Claude Sonnet 5.5 off 20, low 28, medium 51, high 111; Claude Opus 5.5 off 56, low 56, medium 101, high 222. Claude Opus 5.5 always reasons a little: off counts and runs as low.
- Both plans can bring their own AI key (OpenAI, Anthropic, Google Gemini, xAI or OpenRouter) and pick any of the provider's models and a reasoning level; replies on the team's own key are never counted against tufu's AI answers.
- Nothing is billed after the fact: answers beyond the monthly allowance are prepaid, and when they run out, bots stop answering on tufu's AI until the next month or the next pack. Visitors can still ask for a person, and repeat Ask questions are still answered from the cache.
- Usage limits stop one visitor or a runaway bot from using up a team's answers; when one is reached, the bot pauses and, if it lets visitors ask for a person, points them to the team.
- tufu's AI runs on a leading AI model through a commercial API that doesn't train on customer data; knowledge is searched with a dedicated retrieval model, under terms and settings that keep it from training on customer data.
- tufu does not train AI models on customers' docs or conversations.

## What counts as an answer

An answer is one reply a bot writes on tufu's AI, in any channel: a chat bubble on your site, an Ask console in your docs, a WordPress plugin, email, Slack and Discord. A reply on Claude Haiku 5.5 with reasoning off is one answer. On Team, a bot can run on Claude Sonnet 5.5 or Claude Opus 5.5, or reason more, and each reply then counts a set number of answers, shown wherever you choose. Repeat Ask questions served from the cache, suggested replies, summaries and chat titles are free. On Team, answers on your own AI key are free and unlimited.

## Integrations

Where the bot answers and where your team hears about it. Each has a guide in the docs.

- [Your website](https://tufu.ai/docs/install/): A chat bubble in the corner of any site. It answers from your docs, links the page it used, and has a Talk to a human button.
- [Ask console](https://tufu.ai/docs/ask-console/): A search box for your docs. Ask in plain words, get a short answer and the pages to read.
- [Support email](https://tufu.ai/docs/support-by-email/): Forward your support address to your bot. It replies to what your docs cover and hands the rest to you.
- [Slack workspace](https://tufu.ai/docs/slack/): Handoffs arrive as a thread in your Slack workspace, and you reply right there. The bot answers mentions and direct messages too. On the Team plan.
- [tufu AI for WordPress](https://tufu.ai/docs/wordpress/): A plugin for WordPress sites: the chat bubble on every page, and the Ask console as a block.
- [Discord server](https://tufu.ai/docs/discord/): Mention the bot in your Discord server and it answers in a thread. When someone needs a person, the thread comes to your inbox and your reply goes back to it. On the Team plan.

## Pages

- [Home](https://tufu.ai/): What tufu is and who it's for.
- [Features](https://tufu.ai/features/): Everything tufu does, from answers to handoff to knowledge gaps.
- [Pricing](https://tufu.ai/pricing/): The Free and Team plans, answer packs, and what counts as an answer.
- [Integrations](https://tufu.ai/integrations/): Every place tufu answers and reaches your team, with a guide for each.
- [tufu AI for WordPress](https://tufu.ai/integrations/wordpress/): The WordPress plugin: the chat bubble and an Ask block on a WordPress site, connected in a minute.
- [How tufu compares](https://tufu.ai/compare/): The same month's bill on tufu and its alternatives, and a link to each comparison.
- [tufu vs Chatbase: a Chatbase alternative](https://tufu.ai/compare/chatbase/): tufu and Chatbase side by side, with dated competitor facts and when Chatbase is the better choice.
- [tufu vs DocsBot: a DocsBot alternative for teams](https://tufu.ai/compare/docsbot/): tufu and DocsBot side by side, with dated competitor facts and when DocsBot is the better choice.
- [tufu vs Intercom Fin: $49 flat, not per outcome](https://tufu.ai/compare/fin/): tufu and Fin side by side, with dated competitor facts and when Fin is the better choice.

## Docs

How to set up and use tufu, one page per topic ([docs home](https://tufu.ai/docs/)):

- [Getting started](https://tufu.ai/docs/getting-started/): Set tufu up on your site in about ten minutes, from your first bot to your first ping.
- [How tufu works](https://tufu.ai/docs/how-it-works/): Bots, knowledge, and how an answer gets written, so you know what tufu is good at and how to get better answers.
- [Adding knowledge](https://tufu.ai/docs/knowledge/): The sources your bot answers from, what each one reads, and how to keep them up to date.
- [Knowledge gaps](https://tufu.ai/docs/knowledge-gaps/): The questions your bot could not answer well, grouped and ranked, and how to answer each one once.
- [Setting up a bot](https://tufu.ai/docs/bots/): Support chat or Ask console, and what every setting on a bot does.
- [Installing on your website](https://tufu.ai/docs/install/): Two lines of HTML put the support chat or the Ask console on any website.
- [Free installation help](https://tufu.ai/docs/installation-help/): On the Team plan, we put tufu on your site with you, free. How to ask, and what happens next.
- [Install on WordPress](https://tufu.ai/docs/wordpress/): The tufu AI plugin puts the support chat and the Ask console on a WordPress site, with no code. Connect it in a minute.
- [Support by email](https://tufu.ai/docs/support-by-email/): Forward your support address to a bot. It answers what your docs cover, and the rest lands in your inbox.
- [Customizing the support chat](https://tufu.ai/docs/chat-widget/): Make the chat bubble look like your site, with a live preview, and the options for the element.
- [Customizing the Ask console](https://tufu.ai/docs/ask-console/): The docs search box that answers questions in a few sentences and links to the exact pages.
- [Where your bot appears](https://tufu.ai/docs/where-it-appears/): Choose which websites can show your bot, and which pages the chat or the search box appears on.
- [Human handoff and the inbox](https://tufu.ai/docs/handoff/): How a conversation reaches your team, when you get pinged, and how to reply from the inbox.
- [Replying by email](https://tufu.ai/docs/email-replies/): Answer visitors straight from your email, and how your replies reach visitors who've left the page.
- [Slack](https://tufu.ai/docs/slack/): Get handoffs as Slack cards and reply in the thread, let your bot answer in your workspace, and learn from past threads.
- [Put tufu in your Discord server](https://tufu.ai/docs/discord/): Add tufu to your Discord server so members get answers in a thread, and can hand the thread to your team with /human.
- [Team members and routing](https://tufu.ai/docs/team/): Invite your team, what admins and members can do, and who gets pinged for each request.
- [Plans, answers and packs](https://tufu.ai/docs/plans/): What each plan includes, what counts as an answer, and what happens when you run out.
- [What counts as an answer](https://tufu.ai/docs/answers/): The one thing tufu's plans meter, what counts in each channel, and what's free.
- [Usage limits](https://tufu.ai/docs/limits/): The limits that protect your answers from abuse, what visitors and your team see when one is reached, and how to raise them.
- [Bring your own model](https://tufu.ai/docs/own-ai-key/): Use your own OpenAI, Anthropic, Google Gemini, xAI or OpenRouter key, pick the model, and know where your data goes.
- [Your account and data](https://tufu.ai/docs/account-and-data/): Change your details, export your conversations, and delete a team, its data or your account.

## Links

- [Docs](https://tufu.ai/docs/)
- [Sign up](https://tufu.ai/accounts/signup/)
- [Sign in](https://tufu.ai/accounts/login/)
- [Terms of Service](https://tufu.ai/terms/)
- [Privacy Policy](https://tufu.ai/privacy/)
- [Data Processing Addendum](https://tufu.ai/dpa/)
- [Subprocessors](https://tufu.ai/subprocessors/)